//Branding

Who are you?

What do those in your community think about your church? What kind of church are you known as? Does the community know you even exist? How does the surrounding community identify your church?

Identity is the visual reality. Identity is the accumulation of all the visual elements your church communicates to the outside world.  For instance, your identity is your logo, letterheads, emails, signs, and advertisements.

The outside world should know through your identity who you are, what you believe and value, and your culture. Your identity should be clear, consistent, and creative. Having a strong identity requires excellence. It shows the community that you care.